2012 Marketing Campaign TechSmart™ by SMP® continues its comprehensive e-advertising campaign during 2012. The web marketing still focuses on delivering our TechSmart™ message, “Smart Solutions for Today’s Technicians™” while introducing additions to the TechSmart™ line. TechSmart™ created advertising announcing the release of its first ‘bench guide’. This bench guide highlights the very best of TechSmart™. The guide features the top 100 products of TechSmart’s current offering, including the best-sellers, with all 50 parts categories represented. Visit our Resource Library for larger versions of these advertisements and additional campaigns.